texas contemporary 2016

texas contemporary is an annual fair of modern and contemporary art that celebrates the rich local art scene of Houston every fall. The total rebrand of the fair was intended to provide a sophisticated backdrop to the dynamic and whimsical art that is exhibited there. My goal was to take inspiration from the fair's surroundings: all the way from the iconic Texas landscape down to the wacky, post-modern architecture of the venue. This inspiration lives in the brand's rich, warm palette and the gentle slopes of its geometry. The nature of my position allowed me to design and produce this project from soup to nuts, creating everything from the branding guide to the bathroom signs. I worked side-by-side with the on-staff architect to translate the branding throughout the space, resulting in an airy, sophisticated layout. I also helped source and coordinate many of the installations in the fair, allowing me to fulfill my vision of playful artworks juxtaposed against the elegant visual language of the brand.

texas contemporary is an annual fair of modern and contemporary art that celebrates the rich local art scene of Houston every fall. The total rebrand of the fair was intended to provide a sophisticated backdrop to the dynamic and whimsical art that is exhibited there. My goal was to take inspiration from the fair's surroundings: all the way from the iconic Texas landscape down to the wacky, post-modern architecture of the venue. This inspiration lives in the brand's rich, warm palette and the gentle slopes of its geometry. 

The nature of my position allowed me to design and produce this project from soup to nuts, creating everything from the branding guide to the bathroom signs. I worked side-by-side with the on-staff architect to translate the branding throughout the space, resulting in an airy, sophisticated layout. I also helped source and coordinate many of the installations in the fair, allowing me to fulfill my vision of playful artworks juxtaposed against the elegant visual language of the brand.

concept
logo development


strong, sophisticated palette


cohesive geometric themes


design elements refer to local surroundings


ad templates allow for the use of various exhibitor artwork


digital assets
customized marketing emails for exhibitors


pages from an interactive marketing packet

Parking map for digital outreach
front page of website featuring curated exhibitor artwork


print assets
Double-sided XL promotional flyers


vip mailer card with attached scannable vip pass


two-page spread advertisement


gallery desk cards for exhibitor promotion


fair guide and trifold map


fair guide interior - first pages



fair guide interior - exhibitor list



coordinating badges for exhibitors, staff, press, sponsors, and partners



coordinating onsite signage for wayfinding, installations, and more
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