texas contemporary is an annual fair of modern and contemporary art that celebrates the rich local art scene of Houston every fall. The total rebrand of the fair was intended to provide a sophisticated backdrop to the dynamic and whimsical art that is exhibited there. My goal was to take inspiration from the fair's surroundings: all the way from the iconic Texas landscape down to the wacky, post-modern architecture of the venue. This inspiration lives in the brand's rich, warm palette and the gentle slopes of its geometry. 

The nature of my position allowed me to design and produce this project from soup to nuts, creating everything from the branding guide to the bathroom signs. I worked side-by-side with the on-staff architect to translate the branding throughout the space, resulting in an airy, sophisticated layout. I also helped source and coordinate many of the installations in the fair, allowing me to fulfill my vision of playful artworks juxtaposed against the elegant visual language of the brand.

logo development

strong, sophisticated palette

cohesive geometric themes

design elements refer to local surroundings

ad templates allow for the use of various exhibitor artwork

digital assets
customized marketing emails for exhibitors

pages from an interactive marketing packet

Parking map for digital outreach
front page of website featuring curated exhibitor artwork

print assets
Double-sided XL promotional flyers

vip mailer card with attached scannable vip pass

two-page spread advertisement

gallery desk cards for exhibitor promotion

fair guide and trifold map

fair guide interior - first pages

fair guide interior - exhibitor list

coordinating badges for exhibitors, staff, press, sponsors, and partners

coordinating onsite signage for wayfinding, installations, and more
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