Art on Paper is a unique art fair running during Armory Week in New York City that only shows paper-based work.  It's one of the most beloved Art Market fairs and there is a lot of anticipation for this year's edition.  There are a lot of innovative uses of paper in this fair, including an unexpected amount of 3d work, and I wanted to highlight the tactile nature of the work shown.  I sourced a lot of very textured artwork from exhibitors and designed an elegant and restrained branding system around it.  This fair is upcoming in March 2017 so the project is ongoing.
Advertisement for Artinfo


VIP mailer card, VIP pass to be attached


Pages of a sales deck


Exhibitor pricing sheet with roughed-out floorplan


Architect: Michael Pigozzi
Senior Producer / Curator of Installations: Lindsey Van Nuil
Exhibitor Relations Manager: Elizabeth Anderson
↑Back to Top