![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/32a8e818f0c5165518531c58f43dbed2d168cd44d30cdb8480c6bacaeebc5f6e58faac7b75237cfb_rw_1200.jpg?h=6c2d2d4e63db6656889c9156ade34c49)
Art on Paper is a unique art fair running during Armory Week in New York City that only shows paper-based work. It's one of the most beloved Art Market fairs and there is a lot of anticipation for this year's edition. There are a lot of innovative uses of paper in this fair, including an unexpected amount of 3d work, and I wanted to highlight the tactile nature of the work shown. I sourced a lot of very textured artwork from exhibitors and designed an elegant and restrained branding system around it. This fair is upcoming in March 2017 so the project is ongoing.
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/f32bdbd73ca2547b9f590b15c893f0480ce20918f02f9b564715f1c9abced84f8fcfd505b698ed32_rw_1200.jpg?h=6c03e0eba2e0289234f22df4e7cba8b0)
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/43251123867a01cf0d79feafdf010feb1f62d63435027a1e5384f9c45d59b8f18f0b31ff5a7a4b0b_rw_1200.jpg?h=2b563c0bd254376e7471ccfcf2e6e4da)
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/9c8c52d10733cd66b3e663691142e2b2058ee4d6c5cce37ac1ed6684291b7e885f7f6150f467d663_rw_1200.jpg?h=7883282adceec8350548f0fc9b93b2e0)
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/7d4d76618a31253d040246e9230f5c25b6fda9f7b27b6b6649688a341152c495022ae7b9b00a16b0_rw_1200.jpg?h=e6d34c9a83c94567ede6609a131b357d)
Advertisement for Artinfo
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/346750ffb8866c31f3932263d360fe9d3a4758bbd27489ea245c6647415fdf3314140f05105c34ae_rw_1200.jpg?h=dcf03ed907036829d6be042762361013)
VIP mailer card, VIP pass to be attached
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/fa0bd5381c9f92294be59ad6396743522d0c6b08fa151232d0998ddae1316c2f5c643b52fbd3ce9d_rw_1200.jpg?h=3f8c1f4b635f6ee71adb81b464b495c0)
Pages of a sales deck
![](https://cdn.myportfolio.com/cb859f588384293674a873a139a27243/fbcbc87d78340cfac59941ea3a196ed4666d926e5987799c9100401ad1bd455892f4d8a43f845efa_rw_1200.jpg?h=e958a97614e44e443eb86fbb9bad0b80)
Exhibitor pricing sheet with roughed-out floorplan
Architect: Michael Pigozzi
Production: ART MARKET PRODUCTIONS + DYNAMIC EVENTS OF DENVER
Senior Producer / Curator of Installations: Lindsey Van Nuil
Exhibitor Relations Manager: Elizabeth Anderson