Happy Haunting was Facebook's 2020 Halloween campaign. Deep in the pandemic, Facebook wanted to address what a socially distanced Halloween could look like. The centerpiece of the campaign was a live-streamed, interactive ghost hunt in the famous Winchester Mystery House. I worked with agency JOAN to develop branding and in-video graphics for the mystery tour and scavenger hunt. We developed a social campaign promoting the event, and DIY ideas for families.
This project was an AdAge Editor's Pick in 2020.
